Partner with us at Malvern Autumn Show

The Malvern Autumn Show is a glorious celebration of Harvest and Autumn, taking place on 26-28 September 2025. There are sponsorship and commercial opportunities available to get your brand in front of over 65,000 visitors, although we do have returning sponsors in key areas. In 2024, we asked some of our sponsors about the benefits of partnering with us at the show, click here to hear their views!

We’re delighted that Westons Cider are our long standing Show Headline Sponsor, with their iconic Cider Garden bar and cider available across the showground. CANNA are the sponsors of the popular National Giant Vegetables Competition which takes place in the new Kildare Hall. Piston Distillery are sponsors of the Tipple Zone, new in 2024, showcasing their range of spirits and also championing everyone’s favourite tipple!

Areas available for sponsorship include the World of Animals Arena, Vintage Village and Dance Tent, The Harvest Pavilion with ‘Grow to Show’ competitions and the ‘Great Malvern Cake Off’ Tent.

If you are interested in becoming involved with Malvern Autumn Show, please contact Suzi Freely, Sponsorship & Partnerships Manager for more details.

Westons Cider are our Headline Sponsor for Malvern Autumn Show and their iconic Cider Bar and Garden is now a show feature in itself! Visitors can relax with friends and family and enjoy a refreshing cider with the beautiful Malvern Hills as the backdrop. The Cider Garden is decorated with thousands of apples, straw bales and vintage Westons vehicles. It’s a fantastic spot to relax and recharge during a show visit. Your biggest problem will be which one to pick – Vintage Rosie, Perry, Henry Westons Vintage or Stowford Press! There is a second bar, giving visitors a chance to sample wonderful local produce from the artisan producers whilst supping a cider.

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CANNA join us again this year in sponsoring the National Giant Vegetables Competition. This is a ‘go-to’ part of the show for everyone…. Marvel at the size and shape of these giant vegetables and have a chance to find out more from the master growers themselves. Will there be Guinness World Records broken again this year – make sure you come along and find out!

The giant vegetables have moved to the brand new Kildare Hall on Row 2. Don’t miss out on the fantastic CANNA education and information stand – or the chance to try a pumpkin latte at the cafe! There’s also a pumpkin patch and a selfie fun station!

We’re delighted to welcome Piston Distillery as our partner in the new Tipple Zone this year. The Tipple Zone, in association with Piston Distillery, promises to be a great area of the show, with live talks, demonstrations, expert advice and live music, surrounded by some great local and regional producers. The ‘Ginfluencers’ will be hosting the area for all three days and on hand to answer questions about tipples of all varieties.

Piston Distillery began in 2017 and are now an established, we’d say ‘iconic’, Worcestershire brand, with HQ in Diglis Basin and production in Cheltenham. To pass on their knowledge, there are two immersive Gin Schools at both sites, and Diglis HQ hosts comedy nights, bottomless brunches, pizza lunches and lots more.

Initially, Founder Nick intended to produce a classic London Dry gin and a super smooth vodka, but soon the flavours came! The sculpted industrial-style bottle, the rich flavours, captivating aromas come together to make very special spirits. Three are now 11 different delicious and intoxicating drinks and Piston has been awarded double Gold, Silver and Bronze medallions at the San Francisco World Spirit Competitions. Alongside gin, there’s limoncello made with Amalfi lemons, a dark, sinister coffee tequila and not forgetting gin ice cream at Piston HQ.

Partnering with Piston Distillery in the Tipple Zone is an exciting development for the Malvern Autumn Show and we look forward to working with the Piston crew! For more information visit Piston Distillery – pistondistillery.com