Partner with us at Malvern Autumn Show

The Malvern Autumn Show is a glorious celebration of Harvest and Autumn, taking place on 26-28 September 2025. There are sponsorship and commercial opportunities available to get your brand in front of over 65,000 visitors, and a true testimonial on success is that we have returning sponsors in key areas. Last year, we asked some of our sponsors about the benefits of partnering with us at the show, click here to hear their views!

We’re delighted that Westons Cider are our long standing Show Headline Sponsor, with their iconic Cider Garden bar and cider available across the showground. CANNA are the sponsors of the popular National Giant Vegetables Competition which takes place in Kildare Hall. Piston Distillery are sponsors of ‘All Things Drink’, on the Festival Green this year, and we welcome HSBC UK as sponsor of the Floral Marquee.

Areas available for sponsorship include the World of Animals Arena, Vintage Village and Dance Tent, The Harvest Pavilion with ‘Grow to Show’ competitions and the ‘Great Malvern Cake Off’ Tent.

If you are interested in becoming involved with Malvern Autumn Show, please contact Suzi Freely.

Westons Cider are our Headline Sponsor for Malvern Autumn Show and their iconic Cider Bar and Garden is now a show feature in itself! Visitors can relax with friends and family and enjoy a refreshing cider with the beautiful Malvern Hills as the backdrop. The Cider Garden is decorated with thousands of apples, straw bales and vintage Westons vehicles and this year, Webbs of Wychbold have designed the garden. It’s a fantastic spot to relax and recharge during a show visit, your biggest problem will be which to pick – Vintage Rosie, Perry, Henry Westons Vintage or Stowford Press! There is a second bar on Festival Green and a Stowford Press bar on the Kildare Hall concourse.

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We are delighted to welcome HSBC UK as a new sponsor this year. The Floral Marquee is sponsored by HSBC UK where the dedicated team covering Worcestershire, Herefordshire and Gloucestershire will be able to answer questions and provide details of the financial services available. They will be rewarding premier bank customers who visit the stand at the show too. This is a unique finance and floral experience.

CANNA join us again this year in sponsoring the National Giant Vegetables Competition. This is a ‘go-to’ part of the show for everyone…. Marvel at the size and shape of these giant vegetables and have a chance to find out more from the master growers themselves. Will there be Guinness World Records broken again this year – make sure you come along and find out!

The giant vegetables take over Kildare Hall. Don’t miss out on the fantastic CANNA education and information stand. The growers will be around and are happy to answer questions – find them in the VIG (Very Important Growers) area.

We’re delighted to welcome Piston Distillery as our partner in ‘All Things Drink’ this year. This is a popular area of the show with live talks, demonstrations, expert advice and live music, surrounded by some great local and regional producers. The ‘Ginfluencers’ will be hosting the area for all three days and on hand to answer questions about all varieties of drinks.

Piston Distillery began in 2017 and are now an established, we’d say ‘iconic’, Worcestershire brand, with HQ in Diglis Basin and production in Cheltenham. To pass on their knowledge, there are immersive Gin Schools at both sites, and Diglis HQ hosts comedy nights, bottomless brunches, pizza lunches and lots more.

Initially, Founder Nick intended to produce a classic London Dry gin and a super smooth vodka, but soon the flavours came! The sculpted industrial-style bottle, the rich flavours, captivating aromas come together to make very special spirits. Three are now 11 different delicious drinks and Piston has been awarded double Gold, Silver and Bronze medallions at the San Francisco World Spirit Competitions. Alongside gin, there’s limoncello made with Amalfi lemons, a dark, sinister coffee tequila, gin ice cream at Piston HQ and don’t miss the new milkshake – Tiramisu in collaboration with the famous Beefy Boys.

For more information visit Piston Distillery.

Webbs Garden Centres proud supports the Malvern Autumn Show 2025 by designing its iconic Westons Cider Garden – a perfect spot for visitors to relax.

With their signature creativity and horticultural expertise, Webbs has created a planting theme celebrating autumn and cider vibes, featuring autumn-colours and fruit trees, alongside grasses, heleniums, heucheras, and geraniums. Festival-inspired props – bunting, apple baskets, sheet music, and acoustic guitars – complete the warm and inviting atmosphere.

Webbs’ involvement reflects a shared commitment to sustainable gardening and community engagement, celebrating the very best of British gardening and countryside traditions.

An award-winning independent garden centre retailer with a 200-year history, Webbs operates four sites across the heart of England, and a growing e-commerce business. Having supplied seeds to every British monarch since Queen Victoria, it continues its legacy under Ed Webb, great-great-grandson of the founder.

Its flagship Wychbold site features an award-winning restaurant, lifestyle gift shop, and tranquil Riverside Gardens. Across all sites, Webbs offers a packed year-round events programme for the whole family.

Discover what’s on this autumn and winter at Webbs: What’s On, Events and Activities | Webbs Garden Centres.

Our showground caterer, Premier Catering, provides a wide range of food and drink so you can enjoy your day at the show. From hot drinks and sweet treats to hot food and savoury snacks, there’s plenty of choice!

New this year, Lipton have dived into the shows with their fun and bubbly team! Sampling their Kombucha tea gives show visitors a chance to try something new. As the world’s tea expert Lipton has blended Kombucha with natural fruit flavours, their famous Lipton tea and tiny bubbles to make it extra awesome and still low in sugar. It’s tea made differently – naturally fermented with live cultures.

We look forward to having them at more shows!

All our on-site cafes serve premium Lavazza coffee so you can enjoy a great coffee alongside the view of the Malvern Hills!

Berringtons Re:Water is designed to be a genuine solution to single-use plastic water bottles and we’re delighted to be partnering with them as part of our sustainability measures at the Three Counties Showground.

Re:Water is filled with pure British Spring Water, bottled at source on protected land in Herefordshire. The Re:Water bottle is the world’s first 100% recycled aluminium Spring water bottle and can be infinitely and widely recycled. Being recycled, its production generates 95% less energy than new aluminium products. The bottle keeps 100% of light out and offers a strong airtight seal – meaning the water is kept fresh. After drinking, you can refill as many times as you like or recycle.

Gloucestershire law firm Willans LLP solicitors is the official legal partner and sponsor of Three Counties Agricultural Society.

The partnership will see Willans supporting the society’s prestigious events, including the Royal Three Counties Show, Malvern Autumn Show and the RHS Malvern Spring Festival. The collaboration reflects a shared commitment to promoting agriculture, horticulture, and rural enterprise across Gloucestershire, Herefordshire, and Worcestershire.

As part of the agreement, Willans LLP will provide expert legal services, including real estate, commercial, governance and charity law advice, helping TCAS to navigate complex legal landscapes with confidence. Willans are a leading Gloucestershire law firm with over 120 employees, providing expert, practical and personal legal advice for people, businesses, charities and not-for-profit organisations. For over 75 years, they’ve acted for local, national and overseas clients from their Cheltenham offices. They offer comprehensive legal services in residential property/conveyancing; divorce & family law; wills, trusts & probate; agriculture & estates; dispute resolution/litigation; employment; business immigration; real estate; corporate & commercial; intellectual property; GDPR & data protection; inheritance & trust disputes; property litigation and mediation.

We look forward to a successful partnership with Willans.

Our Official Trophy and Jewellery partner is Parrys of Malvern, a respected and loved Malvern business in the town centre.