Partner with us at Malvern Autumn Show

The Malvern Autumn Show is a glorious celebration of Harvest and Autumn, taking place on 25-27 September 2026. There are sponsorship and commercial opportunities available to get your brand in front of over 65,000 visitors, and a true testimonial on success is that we have returning sponsors in key areas. Last year, we asked some of our sponsors about the benefits of partnering with us at the show, click here to hear their views!

We’re delighted that Westons Cider are our long standing Headline Sponsor, with their iconic Cider Garden bar and cider available across the showground. CANNA sponsor the ever-popular National Giant Vegetables Competition in Kildare Hall, HSBC UK are sponsors of the Floral Marquee and Butternut Box pet food are sponsors of the Sunday ‘Dog Day’ too!

Areas available for sponsorship include the Great Malvern Cake Off Theatre and competitions, World of Animals Arena, Vintage Village and Dance Tent, The Harvest Pavilion with ‘Grow to Show’ competitions plus general show sponsorship.

If you are interested in becoming involved with Malvern Autumn Show, please contact Suzi Freely.

You can find out more about sponsorship opportunities in our Commercial Brochure here.

Westons Cider are our Headline Sponsor for Malvern Autumn Show and their iconic Cider Bar and Garden is now a show feature in itself! Visitors can relax with friends and family and enjoy a refreshing cider with the beautiful Malvern Hills as the backdrop. The Cider Garden is decorated with thousands of apples, straw bales and vintage Westons vehicles and we work with local designers to make the garden truly special each year. It’s a fantastic spot to relax and recharge during a show visit, your biggest problem will be which to pick – Vintage Rosie, Perry, Henry Westons Vintage or newly branded Stowford Press! There is a second bar on Festival Green near the bandstand.

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We are delighted to welcome HSBC UK back to Malvern Autumn Show for a second year as sponsors of The Floral Marquee. The dedicated team covering Worcestershire, Herefordshire and Gloucestershire will be able to answer questions and provide details of the financial services available. They will be rewarding premier bank customers who visit the stand at the show too. This is a unique finance and floral experience.

CANNA join us again this year in sponsoring the National Giant Vegetables Competition. This is a ‘go-to’ part of the show for everyone…. Marvel at the size and shape of these giant vegetables and have a chance to find out more from the master growers themselves. Will there be Guinness World Records broken again this year – make sure you come along and find out!

The giant vegetables take over Kildare Hall. Don’t miss out on the fantastic CANNA education and information stand. The growers will be around and are happy to answer questions – find them in the VIG (Very Important Growers) area.

Butternut Box create fresh, natural, human-grade dog and cat food. Founders Kev and Dave were inspired by improvements in Dave’s rescue dog Rudie after home-cooked meals. They care deeply about pets and their owners, delivering freshly prepared, perfectly portioned meals made with quality ingredients, putting real food back into pet food.

Find them at their two stands at the show!

A show favourite, Bonne Maman offer their delicious chilled desserts to visitors from their stand on Festival Green. There are also mini samples and vouchers given out from their second stand at North Gate.

CORPORATE PARTNERS:

Gloucestershire law firm Willans LLP solicitors is the official legal partner and sponsor of Three Counties Agricultural Society.

The partnership will see Willans supporting the society’s prestigious events, including the Royal Three Counties Show, Malvern Autumn Show and the RHS Malvern Spring Festival. The collaboration reflects a shared commitment to promoting agriculture, horticulture, and rural enterprise across Gloucestershire, Herefordshire, and Worcestershire.

As part of the agreement, Willans LLP will provide expert legal services, including real estate, commercial, governance and charity law advice, helping TCAS to navigate complex legal landscapes with confidence. Willans are a leading Gloucestershire law firm with over 120 employees, providing expert, practical and personal legal advice for people, businesses, charities and not-for-profit organisations. For over 75 years, they’ve acted for local, national and overseas clients from their Cheltenham offices. They offer comprehensive legal services in residential property/conveyancing; divorce & family law; wills, trusts & probate; agriculture & estates; dispute resolution/litigation; employment; business immigration; real estate; corporate & commercial; intellectual property; GDPR & data protection; inheritance & trust disputes; property litigation and mediation.

We look forward to a successful partnership with Willans.

Berringtons Re:Water is designed to be a genuine solution to single-use plastic water bottles and we’re delighted to be partnering with them as part of our sustainability measures at the Three Counties Showground.

Re:Water is filled with pure British Spring Water, bottled at source on protected land in Herefordshire. The Re:Water bottle is the world’s first 100% recycled aluminium Spring water bottle and can be infinitely and widely recycled. Being recycled, its production generates 95% less energy than new aluminium products. The bottle keeps 100% of light out and offers a strong airtight seal – meaning the water is kept fresh. After drinking, you can refill as many times as you like or recycle.

Our Official Trophy and Jewellery partner is Parrys of Malvern, a respected and loved Malvern business in the town centre.

All our on-site cafes serve premium Lavazza coffee so you can enjoy a great coffee alongside the view of the Malvern Hills!

Lipton have dived into the shows with their fun and bubbly team! Sampling their iced teas give show visitors a chance to try something new and there’s beanbags, deckchairs and a table tennis table alongside the sampling station!

MSB are a showground sponsor, assisting us with showground improvements and building works.

Our showground caterer, Premier Catering, provides a wide range of food and drink so you can enjoy your day at the show. From hot drinks and sweet treats to hot food and savoury snacks, there’s plenty of choice!